How to Request Negative Amazon Feedback Removal: A Guide for Book Sellers
Your seller feedback score directly impacts your Amazon business success. Negative feedback can lower your seller metrics and, if frequent, affect Buy Box eligibility and sales.
While you can’t remove all negative feedback, Amazon does allow removal in specific circumstances.
Continue reading this blog and learn exactly how to identify removable feedback, submit removal requests, and protect your seller reputation.
Understanding Amazon Feedback vs. Product Reviews
Many sellers confuse feedback with product reviews, but they serve different purposes and follow different rules.
- Seller Feedback evaluates your service as a seller—shipping speed, communication, and order fulfillment. This appears on your seller profile and affects your account health metrics.
- Product Reviews rate the actual product quality and features. These appear on product pages and don’t directly impact your seller metrics.
Only seller feedback can be removed directly through Seller Central. Product reviews have a separate process where Amazon evaluates them if reported for policy violations.
What Qualifies for Amazon Feedback Removal
Amazon allows feedback removal only in specific situations. Learning these criteria prevents wasted time on unsuccessful removal requests.
Feedback Amazon Will Remove:
- Product-focused comments: Amazon may strike through product-related feedback (e.g., item condition complaints) rather than delete it entirely. These belong in product reviews, not in seller feedback.
- Inappropriate content: This includes things like profanity, personal attacks, or discriminatory language, which don’t belong in Amazon feedback.
- FBA-related issues: Late delivery, damaged packaging, or fulfillment problems when you use Fulfillment by Amazon.
- Order-related problems: Issues with orders the customer didn’t actually place with you.
Feedback Amazon Won't Remove:
- Legitimate service complaints about your actual performance
- Comments about the shipping delays you caused
- Accurate descriptions of communication problems
- Valid concerns about item condition or description accuracy
How to Request Negative Feedback Removal on Amazon
Follow this exact process to maximize your removal success rate.
Step 1: Access Your Feedback in Seller Central
- Sign in to your Amazon Seller Central account.
- Go to Performance and select Customer Feedback.
- Find the negative feedback you want to respond to.
Step 2: Evaluate Removal Eligibility
Review the feedback against Amazon’s removal criteria. If it clearly violates guidelines, proceed with removal. If borderline, consider responding publicly instead.
Step 3: Submit Your Removal Request
- Click “Request Removal” next to the qualifying feedback
- Select the appropriate reason from the dropdown menu
- Provide a clear, factual explanation (keep it concise)
- Submit your request
Step 4: Monitor the Timeline
Amazon typically replies within 48 hours, though in some cases it can take longer. You’ll get an email with their decision.
Alternative: Public Response Strategy
If removal isn’t approved, respond publicly. Keep it brief—acknowledge the issue, show professionalism, and explain how you resolved it.
Best Practices to Prevent Negative Feedback
Prevention beats removal every time. These strategies greatly lower the risk of negative feedback.
Set Clear Expectations
- Employ precise descriptions of the condition of books, incorporating information about wear, markings, or any damage.
- Offer accurate shipping estimates and inform customers about any delays.
- Reply to customer inquiries within a 24-hour period.
Ensure Accurate Operations
- Grade book conditions are consistently use industry standards.
- Double-check that ISBNs and edition details match before listing.
- Package items securely to avoid shipping damage.
- Maintain competitive pricing that reflects the true condition of the books.
Leverage Technology Solutions
Manual processes create errors that can lead to negative feedback. Automated systems help keep grading, pricing, and order management consistent. This reduces mistakes that frustrate customers.
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What to Do if Amazon Won't Remove the Feedback
Not all removal requests are successful. Here’s how to reduce damage when Amazon rejects your request.
Craft a Professional Public Response
Respond to the customer’s issues directly and in a professional manner. Prospective customers review these replies, so show your dedication to customer support.
Example:
I appreciate your comments. We regret that the condition of the book did not fulfill expectations. We have revised our grading procedures to avoid similar problems and would appreciate the chance to correct this.
Learn from Feedback Patterns
Monitor recurring feedback themes to uncover systemic problems. Ongoing grievances regarding shipping durations, condition correctness, or communication highlight aspects that require enhancement.
Concentrate on Preventing Future Issues
Utilize negative feedback as information to enhance your procedures. Every complaint signifies possible enhancements in processes that can prevent future problems.
Don’t Let Bad Feedback Cost You Sales
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Negative feedback can lower your ratings, discourage buyers, and reduce your visibility on Amazon. The challenge is spotting and handling issues quickly while managing inventory and orders.
Bookz Pro helps identify underperforming FBA items and lets you create removal orders instantly. Its Smart Filtering feature also flags potential issues before shipment, helping you avoid unnecessary FBA fees like storage and removal costs. With real-time alerts, you’ll always know your next step—giving you more time to sell and less stress over reviews.
Conclusion
Safeguarding your Amazon seller feedback involves recognizing removal eligibility, adhering to correct processes, and employing preventive measures. Although you cannot completely remove negative feedback, you can reduce its frequency and effect by providing professional replies and enhancing operations.
The most effective sellers prioritize prevention by implementing consistent processes and maintaining clear communication. By upholding rigorous standards and utilizing suitable tools, you will establish the reputation that fosters lasting success on Amazon.
Frequently Asked Questions
How to Request Feedback Removal on Amazon?
To request feedback removal on Amazon, go to Seller Central > Performance > Feedback, find the specific feedback, click “Request Removal”, select the appropriate reason, provide a brief explanation, and submit. Amazon will review and usually respond within 24–48 hours.
How long does Amazon take to respond to feedback removal requests?
Amazon typically responds within 24-48 hours, though complex cases may take up to one week. You’ll receive email notification of their decision.
Can I remove feedback that mentions shipping delays I caused?
No. If you caused the shipping delay, Amazon considers this legitimate seller feedback and won’t remove it. You can respond publicly to explain the circumstances and resolution steps.
What's the difference between requesting removal and responding publicly?
Removal requests ask Amazon to delete the feedback entirely. Public responses allow you to address concerns while keeping the feedback visible. Use removal for policy violations and public responses for legitimate complaints.
How many feedback removal requests can I submit?
Amazon doesn’t publish limits, but you should only submit removal requests for feedback that clearly violates their guidelines to avoid unnecessary denials.
Can customers change or remove their feedback voluntarily?
Yes. Customers can edit or remove their feedback within 60 days of submission. You can politely request this after resolving their concerns, but never pressure or incentivize feedback changes.
