Amazon FBA Success Rate 2024: Is Selling on Amazon Worth It?


Do you want to sell on Amazon but don’t know where to begin? There are various ways to achieve success, even though it may appear difficult at first. A lot of business owners are hesitant to use Amazon FBA, even though it’s a fantastic option. Without the proper tools, you could be wondering how to make more money selling on Amazon FBA.  

You can feel less stressed if you know the Amazon FBA success rate and how these numbers can affect your choice and determination. Moreover, take this guide as a resource and preparation for you to make strategic decisions in increasing your Amazon FBA success rate.

What Is Amazon FBA?

Sellers that use Amazon’s Fulfillment by Amazon (FBA) service ship their items to Amazon’s fulfillment facilities. Then Amazon handles refunds, customer service, packing, shipping, and storage. Sellers that use the FBA service ship their goods to Amazon’s fulfillment facilities. 

Then Amazon handles refunds, customer service, packing, shipping, and storage. Customers and Amazon’s delivery network can be used more efficiently with this streamlined process, which could lead to more sales and faster order fulfillment. Sellers who would rather concentrate on other facets of their business than logistics will find it particularly helpful.

 The Amazon FBA program unlocks the potential for you to sell on Amazon by allowing you to:

  • Store your products in Amazon’s fulfillment centers
  • Have Amazon handle all order fulfillment processes
  • Let Amazon pick, pack, and ship products when customers place orders
  • Rely on Amazon to manage customer service and returns

You need to focus on expanding your online business and improving your product offerings on your website.

Importance of Amazon FBA in E-commerce

Since Amazon manages the fulfillment process, sellers can concentrate on business development, which makes Amazon FBA an essential part of e-commerce. Additionally, by using this service, retailers may access Amazon’s large consumer base, which expands their market reach and increases sales.

This is how online retailers can profit from Fulfillment by Amazon or FBA:

  • Grow your business: Expand your reach and customer base with FBA.
  • Save time: Speed up and simplify the process of getting products to customers.
  • Focus on what matters: Concentrate on product improvement, marketing, and customer acquisition.
  • Store at Amazon: Keep your inventory in Amazon’s large warehouses and manage stock across multiple platforms.
  • Fast shipping: Provide quick delivery, including Prime’s two-day shipping.
  • Customer service: Amazon manages customer interactions and returns.
  • Multi Channel fulfillment: Use FBA to fulfill orders from other platforms like eBay and Shopify.

Amazon FBA allows sellers to store their products in Amazon’s fulfillment centers while Amazon manages the shipping and fulfillment. This service is essential in e-commerce, offering sellers access to Amazon’s vast customer base and enhancing their operational efficiency.

How Does Amazon FBA Work?

Amazon FBA processes are the following:

  1. As a seller, you can ship your products to Amazon’s fulfillment centers, which are massive, efficiently managed warehouses.
  2. Store your products safely in these centers, which are located globally to ensure quick and reliable delivery to customers.
  3. When a customer makes a purchase, Amazon’s systems take over:
  • Pick: Your product is picked from the shelves.
  • Pack: It is packed securely.
  • Ship: It is dispatched to the customer.

Amazon handles the entire order fulfillment process, from storage to shipping, giving you peace of mind and more time to focus on growing your business.

How much can you earn as an Amazon FBA seller?

This is a common question for new sellers.  Here is some data on current sellers’ sales revenue and net profit from Amazon FBA.

How much can you earn as an Amazon FBA seller

In 2023, 47% of small and medium-sized business (SMB) Amazon sellers achieved over $100,000 in lifetime sales.

Montly Sales

Many new sellers are leveraging Amazon’s supply chain and vast customer base to see early success. Selling on Amazon has long been a profitable way to grow an e-commerce business, drawing a large number of new sellers to the platform. Despite the expanding number of vendors, Amazon remains a lucrative market for those who understand how to use it successfully.

Understanding the Amazon FBA success rate

There are over 2 million active Amazon sellers which are small and midsize third-party businesses and nearly 60% of them use the FBA program

Moreover, sellers who receive an annual income between $1,001 and $5,000 US dollars make up the largest segment. It indicates that for every 100 Amazon sellers, 27 generate up to $5,000 US dollars annually. This goes to say that Amazon’s FBA success rate varies.

The Amazon FBA success rates show how likely FBA businesses will be stable and profitable. Aspiring sellers can be prepared and led through their decisions and plans by understanding these rates and important indicators. With this information, sellers can choose wisely, establish reasonable goals, and modify their strategy to achieve financial success.


Key Indicators of FBA Success

  1. Sales Volume: The cumulative amount of items sold during a specific timeframe, indicating financial growth, product interest, and value to the target market.
  2. Profit Margins: The amount of money the business makes after considering total expenses, is a crucial indicator of success.
  3. Product Reviews and Seller Feedbacks: Authentic, verified reviews from past buyers instill trust in prospective customers and build a credible reputation for the FBA business.

Understanding success rates and metrics is essential for aspiring Amazon FBA sellers. By learning the actual numbers on the e-commerce platform, sellers can make informed decisions and adjust their strategies to achieve success.

Factors affecting the success of Amazon FBA

The Amazon FBA success rate depends on four key factors and here are the following:

Inventory Management

Managing your inventory is crucial to your success on Amazon FBA. You need to find a balance between having enough inventory to meet demand and not having excess stock that ties up your capital and leads to long-term storage fees. Regularly tracking your inventory levels is essential to avoid lost sales and maintain a good Amazon search ranking. Bookz Pro stock manager has useful tools to help you manage your inventory in a better way.

Product Research and Selection

Acquiring the right products is critical for the success of your Amazon FBA business. You should look for products that are in demand, have low competition, and are profitable. Tools like Bookzy Mobile app can help you research and find profitable products. Additionally, consider factors such as product size, weight, and category restrictions when selecting products for FBA.

Pricing Strategies

Pricing your products correctly is important for both profitability and customer satisfaction. You need to find a balance between pricing competitively and maximizing your profit. Repricing tools like Bookz Pro can help you automate your pricing and stay competitive. Offering promotions, bundle deals, and discounts can also attract customers and boost sales.

Excellent Customer Service

Providing excellent customer service is crucial for maintaining a healthy Amazon seller account to success on Amazon FBA. You should aim to provide fast and reliable shipping, respond to customer inquiries promptly, and provide accurate product descriptions and images. Using A+ content to showcase your brand and product features, and encouraging customers to leave positive reviews can help boost your Amazon search ranking and increase sales.

By implementing effective strategies for these four key factors, you can increase your chances of success on Amazon FBA.

Step-By-Step Guide To Increase Your Profit at Bookz Pro

Don’t miss out on this opportunity to transform your business and start earning a steady income on Amazon. Our Amazon Book Reselling Blueprint provides a step-by-step guide to opening an Amazon account, buying your first profitable inventory, and starting your Amazon FBA journey. 

With this detailed plan, you’ll learn everything you need to know to succeed on Amazon, from setting up your account to finding and buying goods that will make you money. Download your blueprint now and start selling on Amazon like a pro.

Book Reselling Tools

Bookz Pro offers a variety of software products for Amazon sellers, including an analytics dashboardlisting softwarerepricerbook scouting app, and inventory manager. Get a demo today, and we will help you streamline operations and increase revenue.


Amazon FBA is a competitive and worthwhile venture that requires dedication, perseverance, and hard work. While it may not be a set-it-and-forget-it type of business, the rewards can be substantial for those who put in the effort. With the right mindset and strategies, you can overcome the challenges and achieve success on Amazon.

If you’re considering selling on Amazon, we encourage you to leap. With the right approach, you can build a successful and profitable business on the platform. Remember, success on Amazon FBA requires constant learning, improvement, and adaptation. Stay focused, and stay committed, and you’ll be well on your way to achieving your goals.

Frequently Asked Questions

Is selling on Amazon worth it?

Yes, Amazon FBA can be profitable with the right product and strategy, but it requires dedication, hard work, and constant improvement.

How to start an Amazon FBA business?

To start Amazon FBA, create a seller account on, identify a profitable product, source the product, prep, label, and pack it, and enroll in the FBA program from your Seller Central account.

How to increase Amazon's FBA success rate?

To increase your success rate with Amazon FBA, focus on selling high-quality products with good profit margins and existing demand or create demand for your products through effective marketing strategies. Manage your inventory effectively by keeping track of your stock levels, anticipating demand, and replenishing inventory in a timely manner to avoid stockouts or excess storage fees. Continuously monitor and adjust your strategies by analyzing your sales data, customer feedback, and competitors to identify areas for improvement, and stay updated on Amazon’s policies and best practices to ensure long-term success.